Bradley P. Pace
|A position in a leading edge internet environment requiring strong analytical, creative, communication, management and leadership abilities.
|PROFESSIONAL EXPERIENCE||SocialNexus Inc. Social marketing and development
Co-founder & Chief Development Officer (7-10 to Present)
FamilyShare.com – Created family social network to share memories, photos, and stories with close family and friends. Developed many viral features and completed phase 1 of development. Completed features like visual memory sharing (like Pinterest), family/friend suggestion tool, invitation tools, contact address book importer/inviter, Facebook Connect signup and sharing, groups, photo sharing, local deal aggregator, social game integrations and many more. Currently this site is launched in private beta and is waiting for funding to officially launch and start phase 2 features.
Social Media Consulting – Funded business by doing consulting work. Built multiple development teams in India and Brazil to build large-scale social web properties for clients. Sites developed and launched included:
FamilyLink.com Inc. Fastest growing website January 2010 by ComScore from 6.2M unique users to 9.9M
Vice President, Product (6-09 to 7-10)
Implemented and managed SCRUM agile development process for all development teams. Acted as scrum master and implemented online scrum tracking tool to help manage many remote team members. Created specifications, mockups, and designs for new features on FamilyLink.com and on our We’re Related application on Facebook. Responsible for all analytics and business analysis including tracking the viral loop on social applications.
Vice President, Development (12-07 to 6-09)
Managed all development for genealogy properties. Directly managed daily tasks of teams in the US, India, and the Philippines. Built two teams of developers in India. Launched new genealogy products and a new Australian site as well as many other new features. Implemented several SEO projects accounting for 25% of all traffic. Worked closely with marketing to implement all new offers and marketing promotions. Responsible for all analytics and business analysis including tracking the viral loop on social applications. Assisted with development and strategy on Facebook app “We’re Related” (60 million users and 20 million daily active users). Acted as product manager for our My Family Stick Figure app on Facebook. Grew app to over 2.1 million monthly active users.
Vice President, Marketing (10-06 to 12-07)
Responsible for every aspect of marketing for WorldVitalRecords.com genealogy service. Managed both a marketing team and a development team. Responsible for website marketing messages as well as improving site conversion rates. Designed and implemented a new website design and added site analytics (Omniture and Google Analytics) as well as multi-variant testing (Google Optimizer). Doubled the site conversion rate, launched affiliate program, and grew internal mailing list to over 80k within 60 days of launch.
In2M Corporation (Now Finicity) Voted as a 2003 Utah Emerging Elite Company
Product Manager, Web Services Division (6-00 to 9-01)
Responsible for planning, designing and implementing new site features for the Freeservers.com and Bizhosting.com web sites. Worked as marketing manager for these sites to increase revenue through new signups and member retention. Created very detailed designs and product specification documents for programmers to develop new products and features. Then acted as the project manager to manage the project through the development process to meet deadlines.
Site Producer/Project Manager/Team Lead. (9-98 to 6-00)
MyFamily.com allows families to communicate by creating free, private family web sites. This site received over 3 million page views per day (in 2000) and millions of active members.
Web property responsibilities included:
Technical Marketing Manager, Corporate R&D, (6-96 to 9-98)
Planned, organized and executed a marketing presence for a new set of clustering products.
Software Engineer, Corporate R&D. (6-96 to 9-98) Worked on Novell’s first clustering project. This was Novell’s first clustering network solution using Intel based servers.
|UNIVERSITY OF UTAH Salt Lake City, Utah. Bachelors of Science Electrical Engineering. June 1996. Dean’s list. Academic scholarships.
Interests: Twitter, blogging, hiking, camping, scouting, fishing, basketball, robotics, and anything Internet.