Today I read a great article on webpronews at http://www.webpronews.com/insiderreports/2007/06/25/all-the-good-kids-are-on-facebook entitled “All the good kids are on facebook”. I have been a long believer that we have not even started tapping into the demographic and sociological information that is available on the web. I find it interesting that there is such a large difference in the types of users on myspace and facebook. I have a profile on both systems. (for market research reasons when we where building familylink.com). From my experience in both systems, I do find their analysis in the article to be correct.
I think much of the difference is due to the difference in features between myspace and facebook. Myspace is built around expressing yourself and customizing the system. While facebook is for users who actually want to “DO” stuff.
So I decided to look at the quatcast.com charts for both. Quantcast is awesome and I have found it to be much more accurate than alexa. And I think alexa is getting worse. But here are some differences I see when I compare the reports.
1) Obviously myspace has 3-4 times the daily visitors. But it is interesting that facebook is growing more quickly.
2) Facebook is almost exactly 50/50 male to female visitors. Myspace has more females than males (probably from all those fake female profiles promoting their porno sites).
3) Both systems are 3x the internet average for the age group 18-24. Face book is weak in the 25-44 range but much stronger in the 45-54 age demographic. A few months ago this was not true. I think facebook will quickly become more popular for all age groups. I wish quantcast had a 13-18 age range. Maybe they don’t want to know.
4) Household income is almost opposite between the 2 systems. Myspace has more in the 0-30k income range. Where facebook has the most in the 100k+ range! This is very interesting and is a good sign for facebook.
5)Ethnicity is also interesting. Both show more than average in the African American range and below average in the Caucasian and Asian groups. But Myspace is also way above average in the Hispanic and other categories. What is other anyway? Native american and other nationalities? This stat could show that myspace has more international users.
6) both have mostly Regular and Addicts as their visitors. Are social networks addictive? I know my friend Jon feels he is addicted to facebook and has limited his self to only logging in on even days 
7) myspace has many more users with no college education. This could be in large part to the history of facebook being a college site.
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