Today I attended the class “A Crash Course in Internet Marketing” by my boss Paul Allen. It was the first class of a 12 week course. The main reason I wanted to attend was learn more about blogging. I have never heard Paul’s blogging pitch before. I found blogging more difficult that I thought it would be. What to write about, how to make it interesting, and still seem somewhat professional. Paul had some great insight and suggestions for blogging that I found very useful. If I get the lesson notes from the class today I will post the specifics. But one of the main reasons he listed for blogging was to simply force yourself to write down your ideas and think things out. Paul gave me some good ideas and helped me want to energize my blog. I need to post more often. Simple as that. Whether people actually read anything here does not realy matter. My goal is to post at least 3 times a week. I have a few things in the works already.
One thing I just noticed is that it is good to have many categories to place your posts in. And make sure you have good keywords in your category names. But I was searching for “internet subscription models” in google and what is the 3rd spot? PaulAllen.net! It just so happens that Paul has a category with this exact set of keywords. Paul does a great job of assigning each posting to multiple categories. Great SEO!
I’m going to keep an eye on you to make sure you are posting 3 times a week! I’ve wanted to blog more, but it seems like it always gets bumped to tomorrow’s “to do” list.
BTW – how many people search for “internet subscription models”? Yahoo says not many…
http://inventory.overture.com/d/searchinventory/suggestion/
Good point. There are not a lot of searches on these keywords. But still the people who would perform such a search would be very targeted to his audience and would be important visitors.