Mar
03
By Beth Kanter who runs a non profit and is a blogger. Raised 93k to help kids in Cambodia. The sharing foundation.
Beth participated in the Americas giving challenge. Get the most number of donations using internet tools over 50 days. She simply blogged about it and asked her visitors what they thought. She got good ideas from her users and defined people to help. Then she jumped into the contest. She ended up winning and won an extra $50k for her foundation.
Strategy.
- Make it personal. The theory is from the book the power of influance. Her own children came form cambodia and this makes it very personal.
- Will it scale? The ladder of engagement. Happy bystanders, spreaders, donors, evangelists, instigators.
- Use stories. Talked about the kids and the people gave to the campaign. Give examples.
- the 3 rs of social networking. ?????, rewards, reciprocity
- Fun, humor, easy, urgency, competitive spirit, and passion.
- Online and offline donations. Used face to face donations and used personal email to friends.
no comment untill now