Lately I have seen some great results from Google AdWords using their site-targeted feature. If you can get your ads on the right site or even a competitor site it can be a gold mine. I have seen mixed results using site targeting but if you can get the right audience it can really pay off.
Site targeting is not pay per click but instead it is a CPM model. You pay per 1000 impressions whether people click or not. The CPM starts at $.25 and I have found that usually you can get it for that. But you have to think about this from the site owner’s perspective. To want to do a CPM instead of a PPC you would have to have a really low click through rate to make it pay off. So expect your ads to have really low click through rates as well using this model. But there are some high volume sites out there that even if you get a .01% CTR you can still get a lot of clicks. You can also use image ads. I have not tried these yet.
Also if you are paying for ads on a CPM model you don’t want to use your PPC ad creative. Most PPC ads are written to get just the right visitor and to filter out unwanted customers. With CPM you want to get as many clicks as possible. After all it costs you the same. So feel free to paste all the “free” “download” “special offer” type messaging you can get in your ad. If you haven’t tried this for your target audience you need to. There could be low cost new customers just waiting for your ad.
no comment untill now