EcoSystem history – MySpace has allowed application for years. Myspace is about self expression and is about high levels of customization. The new developer system is more robust and allows for more functionality.
Myspace developer platform supports 3 sets of APIs:
- Open social apis – full support
- REST apis – server to server communication and includes oath authentication.
- ActionScript apis – flash support
Opensocial – Why Opensocial? Myspace says they have a commitment to open standards. They opened up profiles over 3 1/2 years ago and they still believe in being open. They also believe that portability is important and allows developers to spend more time building apps and less time on rebuilding the same app for each platform. Portability also allows data to be shared between platforms. Also will have full support for the OpenSocial public spec. They will also provide additional MySpace specific extensions like bulletins and additional attributes for bands.
Platform surfaces – The development surfaces are different on myspace than on other platforms and provide some new functionality for app developers that has not been available on facebook. These surfaces include the profile surface, canvas surface, user homepage surface, application gallery, and application profile. The user homepage is private to each user and no one else can see. This will allow apps to display information that is important to the user but not to everyone else. Like an ebay bid widget or a twitter app that shows all your friends twitters.
Security, privacy, and safety – Applications will go through a safety review processbefore going live to our members. Applications will be governed by the same privacy controls that are in place for members. They will be employing new technology designed to ensure that applications are safe for end users. This includes proprietary MySpace technology and also includes Caja which is a Javascript sanitizer created by MySpace and Google.
Balancing vitality and the user experience – They are taking a long term approach to growth and distribution and ensure a clean application experience. Artificial or spammy growth is not necessary. Initially applications will be able to initiate the workflow for sending a message on a 1 on 1 basis. Basically this means that the user will send any invites just using their standard messaging system. It also means that viral growth will be very difficult. He said that this may change in the future.
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