I was just doing some keyword research and decided to compare what Wordtracker, Microsoft and Google all had to say about some of my major keywords. Just using the term “genealogy” here is the information they all provided. Google said that they had they had about 2,740,000 searches for this term last month. Microsoft said they had 11,000 searches for it. And Wordtracker predicted 4,700 searches per day for Genealogy accross all search engines (whatever that means) or about 141,000 per month.
So a few observations. First, genealogists are 249 times more likely to use Google than Microsoft. I think this shows that most genealogists are used to doing complex and numorous searches and that they greatly prefer Google to Microsoft. Second, no one claims the wordtracker tool is anyware close with their prediction tool but this is way off. They might as well use a random number generator
. Anyway I think Wordtracker has the same problem as Microsoft for the Genealogy space. Because they take all their data from 2nd or 3rd tier search engines that no one in the genealogy space would ever use. Third, Google rules the world!

Lastly it is interesting to note that last month (July) we had a total of 2.8 million searches done on WorldVitalRecords.com (our genealogy search site). More than Google had for the term Genealogy during the same time frame! This is comparing apples to oranges but anytime I can feel like we are competing with Google I will take it.








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