Presented by Rodney Rumford from facereviews.com. Users spend an average of 20 minutes per visit! Facebook changes the way people communicate and interact. The question is how do companies leverage this new type of communication. Frictionless word of mouth marketing. Facebook marketing opportunities include Lead gen, brand extension, commerce, customer engagement, traffic, fan pages, frictionless woma, groups, applications, advertising targeted, sponsored groups (min 100k ad spend).
8 facebook marketing options
- applications – A new way to micro-touch and communicate. Scrapulus is the new golf. 580k daily. Useful apps can get sponsorships. Like Where I’ve been. Orbits sponsors them and 65K daily users. This provides a way for brands to engage users.
- groups – hundreds of groups
- paid groups
- targeted ads – very targeted demographics. We tested this with ads from World Vital Records with little success. We are continuing to see how this will work for us.
- news feed ad buys – Social ads are getting better and provide a type of advertising that google ad words cant do. 100k minimum to buy this space. There are also great 3rd party companies to display ads. Cubics, lookery, social media, appsaholic, Zynga, SGN.
- pages – Pages are getting better. There is a question as to what is the difference between groups and pages. Jeep is a good example of a good page.
- beacon
- guerilla
- execute with a cohesive strategy
Define success in your marketing campaigns. What are your metrics. Use a multipronged approach. Reach a target market. Measure marketing performance. Also measure engagement and the viral multiplier, frequency of return and conversion rate. How are people interacting and understand that.
6 steps to success
- start at the end
- defined business opportunities and objectives
- simplified and engaging application 10k foot
- application strategy 1k food, viral turning
- Embrace multiple marketing vehicles. Measure ROI
- Continue to change and evolve.
Cool greating cards app used forced invites. When they removed this their growth was still about the same. So you don’t need forced invites.
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